So you have taken your company's online presence very seriously and decided to stage an aggressive SEO campaign. You became successful at it, spending hundreds, if not thousands, of dollars on advertising your site. This was also successful and you ended up with more website traffic traffic than you actually imagined. However, this traffic failed to convert to income and you just lost some money over visitors who pay a visit to your website for only about a second.
Having a high bounce rate--the measure of the proportion of your visitors who only visit a page of your site for a short time--is something that you won't want to have for your business. This is a serious matter for internet marketers because lost visitors mean lost money. It is like investing in something that won't pay off.
Your visitors won't just leave your website immediately if there's no good reason to do so. Assuming your SEO campaign is really successful, it is easy to assume that your visitors are part of your target. So why the rush?
One primary reason is your website design. If your website design is such an eyesore that it tends to hurt the eyes of your readers, then it's just natural for them to just scram. People do not definitely want to be blinded, you know.
Another thing to look at is the usability of your site. This includes easy access to information and intuitive navigation. If a visitors is confused with your website, the tendency is to just click away and exit.
Then there's your website's content. What you put in your website should be able to perk the attention of your visitors, not bore them. The content presented should be concise, direct-to-the-point, and helpful. There's no use beating around the bush because your visitors will just leave you hanging.
Finally, it won't be helpful to add in applications that will require your visitors to install third-party software. Visitors don't have the time for such processes. They want quick answers to your query. So requiring them to install components like ActiveX is just like business suicide.
