Kontera is partnering with PubMatic and ScribeFire to offer in-text adds to online publishers and bloggers which will analyze the content to highlight some relevant keywords that can be found on the page which will be matched in real-time. Then the readers could mouse over the underlined keyword to display a ContentLink or the contextually relevant ad.
Read more: Content Related Ads. [click]

Tags: text ads • kontera • contentlinks • contextual targeting •
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